There are five phases to determining who your target market is.
1. Recognize the issues that you help customers with. Understanding the problems you solve is the first step in defining the target market for your product or service. Once you've figured out what they are, you can start figuring out who is most likely to be affected. 2. Create a mental image of your ideal consumer. Make a list of all the different categories of clients who are affected by the issues you handle. After that, you can begin to form an image of these customers. Group them by location - high-net-worth individuals, for example, tend to dwell in specific postcodes. If you're a B2B company, categorise your clients by job title and market sector - are they manufacturers, recruiters, or something else? Other questions to ponder regarding these persons Are they a couple? Is it a man or a woman? Do they participate in golf? Define them in as many ways as possible that are relevant. 3. Which customers will benefit the most from your offer? Consider the following questions:...